MSU Bateman Team
How would you like put "One of five team members that planned and implemented a public relations campaign in a national competition case study" on your resume?
The 2012 Bateman Case Study Team is looking for four PR stars to join the team this year. With the guidance of two experienced professionals we will plan every aspect of PR campaign--and put it into action! Talk about major substance for your portfolio and resume. The 2012 team will also receive 3 class credits for their time and efforts. PRSSA has selected childhood obesity as the topic for the 2012 competition.
This is how it works:
PRSSA selects a case study topic and we plan a campaign to meet the objectives. We compete against every other PRSSA Bateman Team in the U.S. and a panel of judges will evaluate our campaign. The top three finalist teams are flown to location to be judged by the client, and receive awards and money for their chapters. In the past, MSU has placed within the top three and received honorable mentions.
There are four spots open for the 2012 team. We are looking for hard working, dedicated individuals who possess creativity and a passion for public relations. All majors are welcome. Prior campaign or internship experience is a plus, but not required. The faculty advisor and professional advisor for the team is still being detemined.
Applications are currently being accepted until mid September. Interviews will be held in early October. Please contact Lauren Mehringer with any questions.
Click here for the 2011-2012 Bateman Application
It is highly recommended that you view that campaign brief at http://prssa.org/bateman to familiarize yourself with the campaign before you apply and interview.
History of the Bateman Competition
A National Case Study competition was established by PRSA in 1973 to allow members of the Public Relations Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving.
The name of the competition was changed in 1983 to honor the late J. Carroll Bateman, APR. Mr. Bateman was a past president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980). After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee and faculty advisor of its PRSSA Chapter. A charter friend of PRSSA, Mr. Bateman was instrumental in founding PRSSA during his PRSA presidency.
Past case studies have dealt with nuclear energy, the American Heart Association, a nonprofit community-centered family counseling service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM, Visa U.S.A., Contiki Holidays, Ferrero U.S.A., Inc., with Nutella as the client, Chevrolet Safe Kids Buckle Up, and most recently the College Bound Aid Association.
MSU PRSSA Rankings
2010- Honorable Mention
2009- 2nd place
2008-Honorable Mention (4th place)
2007-Honorable Mention
The 2012 Bateman Case Study Team is looking for four PR stars to join the team this year. With the guidance of two experienced professionals we will plan every aspect of PR campaign--and put it into action! Talk about major substance for your portfolio and resume. The 2012 team will also receive 3 class credits for their time and efforts. PRSSA has selected childhood obesity as the topic for the 2012 competition.
This is how it works:
PRSSA selects a case study topic and we plan a campaign to meet the objectives. We compete against every other PRSSA Bateman Team in the U.S. and a panel of judges will evaluate our campaign. The top three finalist teams are flown to location to be judged by the client, and receive awards and money for their chapters. In the past, MSU has placed within the top three and received honorable mentions.
There are four spots open for the 2012 team. We are looking for hard working, dedicated individuals who possess creativity and a passion for public relations. All majors are welcome. Prior campaign or internship experience is a plus, but not required. The faculty advisor and professional advisor for the team is still being detemined.
Applications are currently being accepted until mid September. Interviews will be held in early October. Please contact Lauren Mehringer with any questions.
Click here for the 2011-2012 Bateman Application
It is highly recommended that you view that campaign brief at http://prssa.org/bateman to familiarize yourself with the campaign before you apply and interview.
History of the Bateman Competition
A National Case Study competition was established by PRSA in 1973 to allow members of the Public Relations Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving.
The name of the competition was changed in 1983 to honor the late J. Carroll Bateman, APR. Mr. Bateman was a past president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980). After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee and faculty advisor of its PRSSA Chapter. A charter friend of PRSSA, Mr. Bateman was instrumental in founding PRSSA during his PRSA presidency.
Past case studies have dealt with nuclear energy, the American Heart Association, a nonprofit community-centered family counseling service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM, Visa U.S.A., Contiki Holidays, Ferrero U.S.A., Inc., with Nutella as the client, Chevrolet Safe Kids Buckle Up, and most recently the College Bound Aid Association.
MSU PRSSA Rankings
2010- Honorable Mention
2009- 2nd place
2008-Honorable Mention (4th place)
2007-Honorable Mention
